Perthshire fashion brand taking Scottish design to the world in continued expansion drive

A Perthshire fashion brand, Little Lies, are aiming to take Scottish style worldwide as they transform from boutique business to fashion design house.
JADE ROBERTSON AT LITTLE LIES HQ

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A Perthshire fashion brand, Little Lies, are aiming to take Scottish style worldwide as they transform from boutique business to fashion design house.

The firm – which has grown from a small group to employ more than 15 staff with a seven figure turnover, the company said with further expansion over the next few years.

The 70s inspired brand’s new collection is inspired by former Fleetwood Mac singer Stevie Nicks – who the brand describe as their “ultimate icon”.

Almost all of the pieces were designed and refined by an in-house team overseen by co-founder Jade Robertson before being manufactured by carefully selected and vetted suppliers exclusively for the Scottish retailer.

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Jade, 33, said the brand’s ethos was to create clothes, accessories and homeware products that were “future vintage” – items to be loved and cherished for years to come, rather than “fast fashion” often associated with online retailers.

She said: “This Stevie Nicks collection is huge for us in so many ways – it is at the very core of our style but it represents so much more because these pieces are entirely by us, for our customers.

“Taking the creative process in house is so important to us – we can make sure the clothes we create fit our fans tastes and are inclusive to all body types as we can expand our size range far beyond what we could in the past.

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“It also allows us to showcase the amazing talents of the creative staff we already have in house – and create opportunities for more Scottish creatives to join us in the future.

“Scotland can and should be a hub for great design and to be able to be part of that and take it to our following – which spans every corner of the world – is an honour.”

The company started in 2015 in Jades bedroom, in Fife, however, the company now operates in Glencarse, Perthshire.

You can visit Little Lies website here https://www.little-lies.com

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